Apple Streamlines Sales Division with Job Cuts Amid Strong iPhone 17 Performance
Apple (AAPL) has eliminated dozens of positions within its sales division as part of a broader operational restructuring. The layoffs, confirmed by the company but without specific numbers disclosed, targeted roles across business, education, and government account teams. Employees were reportedly caught off guard by the move.
The restructuring coincides with robust global demand for Apple's iPhone 17, particularly in key markets like the U.S. and China. While streamlining its sales operations, the consumer electronics giant appears to be reallocating resources toward product momentum and marketing initiatives.
Impacted roles included account managers serving institutional clients and staff operating Apple's briefing centers, which facilitate product demonstrations for prospective buyers. The cuts reflect an effort to realign sales strategies with evolving customer segments.
